Privacy Policy

What data we collect

We do not collect personal data. There are no forms, sign-ups, or any mechanism that captures your name, email, or identifying information.

The only data collected is anonymised usage data via Google Analytics — pages visited, time on site, approximate geographic region, device type, and referral source. Opening or downloading the whitepaper is treated as a page visit within this same anonymised analytics framework. No additional data is captured as a result of accessing or downloading the document.

Do we use cookies?

Yes, sparingly and primarily to enhance the user experience. We use Google Analytics, which places the following cookies on your device:

No other cookies are used on this site.

Legal basis

Legitimate interest (UK/EU GDPR Article 6(1)(f)) — understanding how this site and its content are used in order to improve them. Given that no personal data is processed, the privacy impact is minimal.

Third parties

Analytics data is processed by Google LLC under their Privacy Policy. We do not sell, share, or transfer data to any other third party.

Your rights

You may opt out of Google Analytics at any time via Google's opt-out tool, or by disabling cookies in your browser settings. If you are in the UK or EU, you have the right to object to processing based on legitimate interest using the contact information below.

Online Privacy Policy only

This online Privacy Policy applies only to information collected through our website and not to information collected offline.

Your consent

By using our site, you consent to this Privacy Policy.

Changes to our Privacy Policy

If we change our Privacy Policy, we will update the Privacy Policy modification date below.

This policy was last modified on June 4, 2026.

Contacting us

If there are any questions regarding this Privacy Policy you may contact: paul@modernequivalent.com